What can I sell online ?

Now that it is so complicated to find a job some people are considering to start up an online retail company. You don't need too much capital, you can do it from home and you don't need to be a tech savvy to implement it yourself. 

The real challenge is to find a niche where you can make enough money to survive. There are e-tailers specialized in every single product you can imagine!! I came across this shaving brushes online shop, this scarves shop , this wallets shop , ... there are online shops for everything!!!

However, there is one online retailer that really caught my attention these days. My Adwords challenge group (Team 5) is making a marketing campaign for a Spanish winery and while I was researching some competitors, potential keywords, strategy, ... I came across with what I think is a really exciting idea. 

The company is calcedoni.com and was started up by the famous Spanish chef Ferrán Adriá (maybe you remember him from our strategy exam). He is selling parts of a winery so that you become the owner of that small parcel that can produce up to 42 bottles of wine per year. You can participate in the decision making process as to when to water the grapes, which method use for the production of the wines, ... it's the dream of every wine lover!!!

Nowadays, wineries are full of sensors that measure soil moisture, temperature, wind, .... and decisions are made remotely, which means that an important percentage of the wine production process can be done online. I love the idea of producing my own wine!!! 

Let me know if you come across other interesting online retailers!