Traditional Media and the Internet

Content is the king! Or at least that’s what media experts say! Good content generates a larger audience, which brings advertisers that help to finance new good content.

If we think about the content that the Internet is providing, I can only think that traditional marketing (TV, Radio, printed media,…) is about to face really challenging times. Let’s have a look into traditional media and Internet:

- Radio: last.fm is a perfect example of the Internet potential: no radio ads, personalized music, updated personalized information on their site. Compelling, isn’t it?

- TV: It’s obvious that it’s becoming easier to access the same content that TV channels offer through Youtube, P2P Sw,… even some TV channels are posting programs on the web without ads (i.e from ABC website you can watch episodes of some of the channel’s series).

-Newspapers and magazines: they are probably the ones that have been most damaged by the Internet, or at least those who have not been able to adapt to this media.

If we also consider that Internet will soon be available everywhere either through public wireless networks or 3G, it seems clear to me that the marketing landscape will be quite different from what we see now in only some years.

I think we are about to live an explosion of creativity in online advertising that nobody would have thought of only years ago: ads in virtual worlds (i.e. Second Life), ads geographically relevant (i.e Google Maps).