When asked about his marketing strategy he mentioned what it seems to be some sort of new silver bullet: VIRAL MARKETING!! This is a magical tool you can use to dramatically increase the traffic of your website for free!!
There are obviously many different ways to use viral marketing and they are not all for free, but the one he is using is just like that: fast, efficient and free.
My friend used to work for another online startup, and for what I know, they pioneered in using this technique some years ago.
The technique is quite simple: when you order something, you have to accept the terms and conditions of the company, which includes a point that allows them to pull up your contacts emails from a gmail or hotmail account. Don't ask me how but they can do it! The rest is easy to imagine: they send an email to all your contacts letting them know that you bought item X in his website.
There are obviously some people who didn't like what they did, so they lost some customers along the way but the surprising thing is that the number of customers that they gained was much higher.
Can you imagine the effects of implementing this on a large scale? Millions of websites doing the same!! Thank goodness that our email accounts are not packed with job offers otherwise we would receive hundreds of emails per day!
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